As part of my thesis project, I developed a comprehensive design system for the city of Vancouver, covering four strategic axes—Branding, Operative, Strategic, and Cultural. Over the year, I produced a full brandbook with static and animated assets, multiple subsystems, and key applications such as tourism campaigns, opioid-awareness materials, merchandise, and cultural event signage. The entire project was conceived and executed individually with professional-level rigor.
ronimaizel@gmail.com
